EASE TRAVELS | USA & INDIA

  • The Challenge

Over-reliance on OTAs (72%) increased commission costs. Organic traffic stalled at 18K/month, while paid ads delivered a weak 1.4x ROAS, limiting scalable growth.

  • The Solution

Destination-based search strategy, high-conversion landing pages for US travellers, Performance Max with Meta retargeting, and GA4-driven conversion tracking.

Impact & Results

+189%

Organic Traffic

  • 18k → 52k/month

+259%

Direct Bookings

  • 320 → 1,150/month

4.1x

Paid Ads ROAS

  • from 1.4x

3.5x

Revenue Growth

  • OTA dependency → 38%

3.5× Revenue Growth & OTA dependency reduced to 38%

Scroll to Top