THREAD CO. | UK & CANADA

  • The Challenge

Despite steady traffic, conversions remained low at 0.9% with 74% cart abandonment. Weak branded search presence and inefficient paid spend limited scalable revenue growth.

  • The Solution

Funnel-based SEO across category and product intent, Google Shopping restructuring, site speed and checkout UX optimization, supported by email and paid retargeting loops.

Impact & Results

3x

Conversion Rate

  • 0.9% → 2.7%

3.0x

Monthly Revenue

  • 68k → 210k

5.3x

Paid ROAS

  • up from 2.2x

49%

Cart Abandonment

  • reduced from 74%

Conversion rate tripled with 3.0x revenue growth

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