PROJECTS | UK

  • The Challenge

The website generated inquiries but lacked qualified leads, resulting in long sales cycles, low close rates, and time spent on low-value projects. Visibility for commercial contractor searches was weak.

  • The Solution

Project-value-based keyword segmentation, construction-type landing pages, high-intent Google and LinkedIn ads, and CRM-driven lead qualification logic.

Impact & Results (7 Months)

72%

Lead Qualification Rate

  • from 38%

65

Leads/Month

  • up from 18

£95

Cost Per Qualified Lead

  • down from £310

£240K

Avg Project Value

  • up from £85K

Attracted higher-value construction opportunities

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